Context
VDental acts as an intermediary supporting Vietnamese patients living in the U.S. to travel to Vietnam for dental treatment, helping reduce the financial burden since dental services in the U.S. are extremely expensive.
VDental has been operating in California for over 5 years with an offline model and has a stable client base. They aim to digitize their processes to reduce staffing burdens and scale their services through a website and mobile app.
Goals
Simplify VDental's workflow by providing a seamless and user-friendly interface, including a website for administrators, customers, and later for partner dental clinics, to increase work efficiency and ensure scalability in the future.
My Strategy
🌟 Conducted research to gather insights about the domain.
🌟 Communicated with the client to understand the system overview and desired design style.
🌟 Identified and defined the target customer group.
🌟 Developed a comprehensive design system managed with Figma Variables.
🌟 Designed the app and web interfaces for features outlined by the Business Analyst (BA).
What I gather after research
Project Discovery
In the role of UX/UI Designer, along with another teammate, I collaborated with the Business Analyst team to conduct meetings for gathering client requirements to build the MVP of the product.
Through this process, the team gained a broader understanding of the client’s expectations for the system, as well as the desired design style.
Project Overview
Target Users
Vietnamese individuals aged 25-50, currently living and working in the United States.
They often worry about the high cost of dental care in the U.S. and have a habit of returning to Vietnam for check-ups. Using dental services in Vietnam not only helps them save money but also provides an opportunity to visit family and friends.
Frequently use Facebook and Zalo to stay connected with the Vietnamese community.
Have basic knowledge of technology and prefer simple, user-friendly apps that support their daily lives.
User Flow
When diving deeper into user needs and business objectives, the initial steps taken by the team involved identifying the current offline processes and the desired processes to be implemented on the client’s app/website. This provided the team with a clearer understanding of the platform. Next, the team sketched out the User Flow to define and optimize the process for the app/web. Key user flows that needed attention included:
Flow 1: Trò chuyện với tư vấn viên
Flow 2: Đặt lịch tư vấn với bác sĩ
Flow 3: Đặt lịch hẹn với nha khoa
✏️ Design Statement
Design System
UI Showcase
Showcase UI Website
Learnings
Simplified the process and created a seamless experience for users, receiving positive feedback from the client.
Designed an attractive and intuitive user interface, highlighting the unique branding of the business while ensuring scalability for future growth.
Successfully applied Design Tokens to streamline design management and facilitate a smooth handover to the development team.